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All Journal Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Jurnal Administrasi Publik : Public Administration Journal Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Abdi Ilmu Indonesian Journal of Community Services PERSPEKTIF Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Jurnal Ilmu Komunikasi Network Media Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan International Journal of Educational Review, Law And Social Sciences (IJERLAS) KomunikA Journal of Social Interactions and Humanities (JSIH) International Journal of Educational Research Excellence (IJERE) Communication & Social Media Jurnal Kabar Masyarakat International Journal of Economic, Technology and Social Sciences (Injects)
Humaizi, Humaizi
Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Communication

 1 
Strategi Komunikasi Pemasaran SMA Harapan 3 Medan dalam Mendapatkan Siswa Baru di Masa Pandemi Covid – 19 Anisya Hafila Hartono; Humaizi Humaizi; Dewi Kurniawati
Communication & Social Media Vol. 3 No. 1 (2023)
Publisher : Medan Resource Center

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Abstract

This article aims to discuss the marketing communication strategy of SMA Harapan 3 Medan in getting new students during the Covid - 19 pandemic. Education is not as difficult as now because there are no obstacles to direct learning and there are no difficulties in attracting the attention of prospective new students. This happened before the era of the Covid 19 epidemic. On the other hand, this didn't really affect Harapan 3 Medan High School because they kept doing what they were doing and acted as if nothing had changed. During the Covid 19 outbreak, there were a few setbacks, but they were easy to manage and didn't present much of a challenge. We now welcome new students. In the midst of the Covid 19 outbreak, this study aims to evaluate how successful the marketing communication approach of SMA Negeri 3 Medan Harapan is in attracting new students. AIDA theory is used by many scientific communities (Attention, Interest, Desire, Action). This study uses qualitative research and data analysis techniques purposive sampling. Purposive sampling is a sampling approach in which a sample is collected from a community based on certain criteria, and this research uses this methodology. Based on the research conclusions, the marketing communication strategy developed by Harapan 3 Medan High School to recruit new students during the pandemic should welcome new students online by utilizing existing social media.
Co-Authors Abd. Halim Abdul Kadir Achmad Hamdy Agustatius Sitepu Albert Harianja Amir Purba Anggi Kurniawan Lubis Anisya Hafila Hartono Ardy Rohan Liharman Sinaga Badaruddin & Humaizi Badaruddin & Humaizi Badaruddin Badaruddin Badriyah Badriyah Bengkel Ginting Bengkel Ginting Binsar Limbong Cut Sri Maulina dewi kurniawati Dimas Kurnianto Elvri Teresia Simbolon Erika Revida Estina N Mahulae Fadhlan Habibie Nasution Februari Trimurni Fitra Amalia Hutagalung Hajar Ashwad Hamdani Harahap Hamdani Harahap Hamdani Harahap Hardiman Sihombing Harmona Daulay Hatta Ridho Henry Sitorus Heri Kusmanto Irhas Jaya Iskandar Zulkarnain Julian Elitear Lena Sari Dalimunthe Listiyono Listiyono M. Fathin Arditri Maksum Syahri Lubis Marlon Sihombing Mora Rizki Hasibuan Muhammad Adi Kurniawan Muhammad Rasyad Ghazali Saraan Muhammad Yusuf Muti Karimah Nanang Nawawi Ni Made Dewi Kumalasari Nurhasrat Laia R. Hamdani Harahap Ria Manurung Ritha Tarigan Rusaidi Rusaidi Sakhyan Asmara Shella Zelviana Suci Sismudjito Sismudjito Siti Hazzah Nur Ritonga Syafruddin Pohan T Ilham Saladin Tengku Irmayanti Wahyu Ramadhan ZK Abdurahman Baizal Zulkifli Zulkifli Zulpahmi Zulpahmi